The paper focuses on the different types of innovation intermediaries in a project serving national interests – the Smart Card Flagship project, a network of public and private organisations formed through policy interventions by the Malaysian Government. An important finding is the...

This paper presents the results of a survey done among organisations participating in MSC Flagship networks in Malaysia’s Multimedia Super Corridor (MSC) project - a cluster-oriented initiative by the government of Malaysia aimed at jumpstarting its transition to a knowledge-based economy. The...

This paper presents the results of a survey done among organisations participating in MSC Flagship networks in Malaysia's Multimedia Super Corridor (MSC) project - a cluster-oriented initiative by the government of Malaysia aimed at jumpstarting its transition to a knowledge-based economy. The...

Purpose – This paper seeks to report the findings of a survey aimed at understanding the marketing programmes (MP) for industrial products in different phases of the product life cycle (PLC). Design/methodology/approach – The study is an exploratory one, conducted in a sample of 63 Indian...