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Keeping it real in experimental research : understanding when, where, and how to enhance realism and measure consumer behavior
Morales, Andrea C.; Amir, On; Lee, Leonard - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 465-476
Persistent link: https://www.econbiz.de/10011738996
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Calibration experiments : an alternative to multi-method approaches for measurement validation in consumer research
Bach, Dominik R.; Rigdon, Edward E.; Sarstedt, Marko - In: Journal of business research : JBR 193 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015425388
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Measuring consumer preferences using conjoint poker
Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science 31 (2012) 1, pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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The olfactory experience (in retail) scale : construction, validation and generalization
Roy, Subhadip; Singh, Priyanka - In: Journal of service management 34 (2023) 3, pp. 403-432
Persistent link: https://www.econbiz.de/10014337975
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How to study consciousness in consumer research, a commentary on Williams and Poehlman
Sweldens, Steven; Tuk, Mirjam Alexandra; Hütter, Mandy - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 266-275
Persistent link: https://www.econbiz.de/10011738748
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The sensory perception item set (SPI) : an exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina; Wiedmann, Klaus-Peter - In: Psychology & marketing 35 (2018) 10, pp. 727-739
Persistent link: https://www.econbiz.de/10011970121
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Ein Meßkonzept für die Bankloyalität : Investitionen in Bank/Kunde-Beziehungen unter Risikoaspekten
Polan, Ralf - 1995
Persistent link: https://www.econbiz.de/10000541974