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Advertising appeals, moderators, and impact on persuasion : a quantitative assessment creates a hierarchy of appeals
Hornik, Jacob; Ofir, Chezy; Rachamim, Matti - In: Journal of advertising research 57 (2017) 3, pp. 305-318
Persistent link: https://www.econbiz.de/10011756545
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Resistence to advertising and immunization against television commercials : a multivariate analysis
Hornik, Jacob - 1972
Persistent link: https://www.econbiz.de/10004853034
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Temporal instability as a moderating factor on advertising effectiveness
Hornik, Jacob - In: Journal of business research : JBR 18 (1989) 2, pp. 89-106
Persistent link: https://www.econbiz.de/10001066536
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Cognitive thoughts mediating compliance in multiple request situations
Hornik, Jacob - In: Journal of economic psychology : research in economic … 9 (1988) 1, pp. 69-79
Persistent link: https://www.econbiz.de/10001043145
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Resistance to advertising and immunization against television commercials : a multivariate analysis
Hornik, Jacob - 1972
Persistent link: https://www.econbiz.de/10002961778
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Situational effects on the consumption of time
Hornik, Jacob - In: Journal of marketing 46 (1982) 4, pp. 44-55
Persistent link: https://www.econbiz.de/10002961784
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Comparative evaluation of international vs. national advertising strategies
Hornik, Jacob - In: The Columbia journal of world business : publ. … 15 (1980) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10003580930
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The temporal dimension of shopping behavior
Hornik, Jacob - In: Inventi impact: retailing & consumer services (2021) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10012696524
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Processing of price information
Ofir, Chezy (contributor) - 2011
Persistent link: https://www.econbiz.de/10009362891
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Aggregate item response analysis
Bechtel, Gordon; Ofir, Chezy - In: Psychometrika 53 (1988) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10005381618