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Nachfrageorientierte Produktgestaltung auf Investitionsgütermärkten

Schmidt-Gallas, Dirk - 1998

Persistent link: https://www.econbiz.de/10000676143

Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing

Kleinaltenkamp, Michael (contributor) - 2006 - 2., überarbeitete und erweiterte Auflage

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An in-depth case study on the role of industrial design in a business-to-business company

Valencia, Ana; Person, Oscar; Snelders, Dirk - In: Journal of engineering and technology management : JET-M 30 (2013) 4, pp. 363-383

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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets

Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123

Persistent link: https://www.econbiz.de/10008905483

Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing

Kleinaltenkamp, Michael (ed.) - 2006 - 2., überarb. und erw. Aufl.

Persistent link: https://www.econbiz.de/10003263628

Customer-oriented product development process in B2B industry

Suominen, Veli-Matti; Kytölä, Juha; Naaranoja, Marja - In: International journal of technology marketing : IJTMkt 10 (2015) 1, pp. 47-66

Persistent link: https://www.econbiz.de/10011309219

Addressing a product management's orphan : how to externally implement product eliminations in a B2B setting

Prigge, Jana-Kristin; Homburg, Christian; Fürst, Andreas - In: Industrial marketing management : the international … 68 (2018), pp. 56-73

Persistent link: https://www.econbiz.de/10011822115

Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably

Tintelnot, Claus - 2023

Strategic and organizational relationship - classification of product management and sales -- Product management -- Sales management -- Customer contact and sales conversation (sales psychology and customer experience).

Persistent link: https://www.econbiz.de/10014444010

Markt- und Produktmanagement : die Instrumente des technischen Vertriebs

Kleinaltenkamp, Michael (ed.); Plinke, Wulff (contributor) - 1999

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Critical success factors for B2B e-markets : a strategic fit perspective

Johnson, Michael - In: Marketing intelligence & planning 31 (2013) 4, pp. 337-366

Persistent link: https://www.econbiz.de/10009764906