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Preference stability : modelin...
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ECONIS (ZBW)
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Best-worst scaling : a new method for advertisement evaluation
Massey, Graham R.
;
Wang, Paul
;
Waller, David S.
; …
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 425-449
Persistent link: https://www.econbiz.de/10011518851
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The role of product involvement in e-service evaluations
Wang, Paul
;
Gudergan, Siegfried
;
Lings, Ian
- In:
International journal of electronic marketing and …
2
(
2008/09
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10003651016
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3
The effects of customer-centric marketing and revenue management on travelers' choices
Mathies, Christine
;
Gudergan, Siegfried P.
;
Wang, Paul
- In:
Journal of travel research : a quarterly publication of …
52
(
2013
)
4
,
pp. 479-493
Persistent link: https://www.econbiz.de/10009767229
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4
Assessing the validity of brand equity constructs
Menictas, Con
;
Wang, Paul
;
Louviere, Jordan J.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 3-8
Persistent link: https://www.econbiz.de/10009508050
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5
Assessing two consumer behavioural intention models in a service environment
Parvin, Shehely
;
Wang, Paul
;
Ahmed, Jashim Uddin
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 653-668
Persistent link: https://www.econbiz.de/10011739488
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6
Conceptualizing and modeling interpersonal trust in exchange relationships : the effects of incomplete model specification
Massey, Graham R.
;
Wang, Paul
;
Kyngdon, Andrew S.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 60-71
Persistent link: https://www.econbiz.de/10011990725
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7
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
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8
Marketing to different Asian communities: The importance of culture for framing advertising messages, and for purchase intent
Massey, Graham R.
;
Waller, David S.
;
Wang, Paul Z.
; …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
1
,
pp. 8-33
Persistent link: https://www.econbiz.de/10010063330
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9
Measuring consumer vanity: A cross-cultural validation
Wang, Paul Z.
;
Waller, David S.
- In:
Psychology & marketing
23
(
2006
)
8
,
pp. 665-688
Persistent link: https://www.econbiz.de/10007272897
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10
Citations as a currency : every performance measure creates its own behaviour ; commentary on the Soutar, Wilkinson, & Young article
Oppewal, Harmen
- In:
Australasian marketing journal
23
(
2015
)
2
,
pp. 162-164
Persistent link: https://www.econbiz.de/10011338622
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