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Marketing communication measur...
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Marketing management
25
Marketingmanagement
24
Consumer behaviour
21
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Brand management
17
Markenführung
16
Relationship marketing
13
Beziehungsmarketing
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106
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Schultz, Don E.
169
Kitchen, Philip J.
17
Schultz, Don
16
Block, Martin P.
10
Kerr, Gayle
8
Peltier, James W.
8
Kim, Ilchul
6
Block, Martin
5
Schultz, Heidi F.
5
Jain, Varsha
4
Malthouse, Edward C.
4
Peltier, James
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Naik, Prasad A.
3
Srinivasan, Shuba
3
Tannenbaum, Stanley I.
3
Bailey, Scott
2
Barger, Victor
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Barnes, Beth E.
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Biraghi, Silvia
2
Gambetti, Rossella C.
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Grindem, Chris
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Hayman, Dana
2
Li, Tao
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McColl, Rod
2
Pals, Heather
2
Patti, Charles
2
Patti, Charles H.
2
Raman, Kaylan
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SCHULTZ, DON E.
2
Timothy, Alan
2
Viswanathan, Vijay
2
Zahay, Debra
2
Allison, Anne
1
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1
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1
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
15
Journal of marketing communications
14
International journal of advertising : the quarterly review of marketing communications
7
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of Advertising Research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Marketing research : a magazine of management and applications
2
Organizations and markets in emerging economies
2
Advertising theory
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Business Strategy
1
Journal of Indian Business Research
1
Journal of Product & Brand Management
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
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Source
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OLC EcoSci
99
ECONIS (ZBW)
59
Other ZBW resources
13
USB Cologne (EcoSocSci)
12
RePEc
7
BASE
1
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1
Market brand equity : lost in terminology and techniques?
Schultz, Don E.
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 507-515
Persistent link: https://www.econbiz.de/10011587791
Saved in:
2
Redirecting our communication objectives
Schultz, Don E.
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 222-225
Persistent link: https://www.econbiz.de/10012243055
Saved in:
3
Communications between organizations and their markets in emerging economies : a research agenda
Schultz, Don E.
- In:
Organizations and markets in emerging economies
1
(
2010
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009354772
Saved in:
4
B2B marketing communications in a transformational marketplace
Schultz, Don E.
- In:
Handbook of business-to-business marketing
,
(pp. 165-181)
.
2012
Persistent link: https://www.econbiz.de/10009500186
Saved in:
5
Reinventing marcom for the new marketplace
Schultz, Don E.
- In:
Journal of Indian business research
5
(
2013
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10009759368
Saved in:
6
Extending the extended self in the digital world
Schultz, Don E.
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 143-146
Persistent link: https://www.econbiz.de/10010357884
Saved in:
7
Essentials of advertising strategy
Schultz, Don E.
;
Tannenbaum, Stanley I.
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000769842
Saved in:
8
Maintenance person or architect? : the role of academic advertising research in building better understanding
Kerr, Gayle
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10008668122
Saved in:
9
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
10
The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009233646
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