Michael Porter's three generic strategies of cost, differentiation and focus are transformed into five generics in his 1986 paper on global strategy. Unfortunately, the resulting strategies are neither global nor generic. This paper demonstrates why. The key problem is Porter's peculiar use of...

This book was first published in 2011. The current financial and economic crisis has negatively underlined the vital role of multinational companies (MNCs) in our daily lives. The breakdown and crisis of flagship MNCs, such as Enron, WorldCom, Lehman Brothers, Toyota and General Motors, does not...

Multinational Enterprises (MNEs) periodically decide on both which products to launch (or phase out) and in which global regions, thereby conducting an integrated products-countries consideration in diversification strategies. Over time, these diversification decisions can have a cumulative...