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A strategic framework for integrating marketing and supply chain strategies

Jüttner, Uta; Christopher, Martin; Godsell, Janet - In: The International Journal of Logistics Management 21 (2010) 1, pp. 104-126

Purpose – The purpose of this paper is to review and structure the literature on the integration between marketing and supply chain management (SCM) and to contribute to the body of knowledge by developing a framework for integrating marketing and supply chain strategies....

Persistent link: https://www.econbiz.de/10014780698

A strategic framework for integrating marketing and supply chain strategies

Jüttner, Uta; Christopher, Martin; Godsell, Janet - In: The international journal of logistics management 21 (2010) 1, pp. 104-127

Persistent link: https://www.econbiz.de/10008426211

The role of marketing in creating a supply chain orientation within the firm

Jüttner, Uta; Christopher, Martin - In: International journal of logistics : research and … 16 (2013) 2, pp. 99-113

Persistent link: https://www.econbiz.de/10009786641

Integrating marketing and supplier network management

Jüttner, Uta; Christopher, Martin; Deigendesch, Thomas E. - In: The SAGE handbook of strategic supply management, (pp. 136-154). 2013

Persistent link: https://www.econbiz.de/10009707618

Enabling supply chain segmentation through demand profiling

Godsell, Janet; Diefenbach, Thomas; Clemmow, Chris; … - In: International journal of physical distribution & … 41 (2011) 3, pp. 296-314

Persistent link: https://www.econbiz.de/10009158872

The strategy of distribution management

Christopher, Martin - 1985

Persistent link: https://www.econbiz.de/10000688311

Marketing below-the-line

Christopher, Martin - 1972

Persistent link: https://www.econbiz.de/10001352479

Production of professional information services

Christopher, Martin - 1978

Persistent link: https://www.econbiz.de/10000003191

Logistics and supply chain management : creating value-adding networks

Christopher, Martin - 2005 - 3. ed.

Persistent link: https://www.econbiz.de/10002346898

New directions in logistics

Christopher, Martin - In: Global logistics : new directions in supply chain management, (pp. 1-13). 2010

Persistent link: https://www.econbiz.de/10003974621

A service of the