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Verbraucherzufriedenheit
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Hayes, Bob E.
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Measuring customer satisfaction : development and use of questionnaires
Hayes, Bob E.
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1992
Persistent link: https://www.econbiz.de/10004159208
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Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods
Hayes, Bob E.
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2008
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3rd ed
Persistent link: https://www.econbiz.de/10004923670
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Beyond the ultimate question : a systematic approach to improve customer loyalty
2009
Persistent link: https://www.econbiz.de/10003846428
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Measuring customer satisfaction and loyalty : survey design, use, and statistical analysis methods
2008
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3. ed.
Persistent link: https://www.econbiz.de/10003697938
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