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The fourth P: advertising and personal selling
Jacoby, Jacob; Solomon, Michael R.; Mick, David Glen - 2015
Persistent link: https://www.econbiz.de/10011444692
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Consumer research : a state of the art review ; how valid and useful are all our consumer behavior research findings?
Jacoby, Jacob - In: Journal of marketing 42 (1978) 2, pp. 87-96
Persistent link: https://www.econbiz.de/10003060856
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A model of multi-brand loyalty
Jacoby, Jacob - In: Journal of advertising research 11 (1971) 3, pp. 25-31
Persistent link: https://www.econbiz.de/10003060869
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Brand loyalty : measurement and management
Jacoby, Jacob; Chestnut, Robert Ward - 1978
Persistent link: https://www.econbiz.de/10004553283
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Experimentally Validating a conceptualization of brand loyality
Jacoby, Jacob; Kyner, David B. - 1972
Persistent link: https://www.econbiz.de/10004554373
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Consumer response to price : attitudinal, information processing perspective
Jacoby, Jacob; Olson, Jerry C. - 1976
Persistent link: https://www.econbiz.de/10004725968
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Theory construction and model building skills : a practical guide for social scientists
Jaccard, James; Jacoby, Jacob - 2010
Persistent link: https://www.econbiz.de/10004955835
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Personal selling : theory, research, and practice
Jacoby, Jacob (contributor) - 1984
Persistent link: https://www.econbiz.de/10004690392
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Perceived quality : how consumers view stores and merchandise
Jacoby, Jacob (contributor) - 1985
Persistent link: https://www.econbiz.de/10004649841
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Taking Stock of Stockbrokers: Exploring Momentum versus Contrarian Investor Strategies and Profiles
Morrin, Maureen; Jacoby, Jacob; Johar, Gita Venkataramani; … - In: Journal of consumer research : JCR ; an … 29 (2002) 2, pp. 188-198
Persistent link: https://www.econbiz.de/10006653797