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New product planning : management of marketing R&D interface; an annotated bibliography
Rothberg, Robert R.; Mellott, Douglas W. - 1977
Persistent link: https://www.econbiz.de/10013395421
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Product innovation in perspective
Rothberg, Robert R. - In: Corporate strategy and product innovation, (pp. 3-13). 1976
Persistent link: https://www.econbiz.de/10002713048
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The pursuit of growth : the challenges, opportunities, and dangers of managing and investing in today's economy
Funkhouser, Giles Ray; Rothberg, Robert R. - 1987
Persistent link: https://www.econbiz.de/10004311913
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Market Segmentation in proprietary medicines and toiletry goods : a multivariate analysis
Rothberg, Robert R. - 1969
Persistent link: https://www.econbiz.de/10004839639
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1976
Persistent link: https://www.econbiz.de/10004705518
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Corporate strategy and product innovation
Rothberg, Robert R. (contributor) - 1981 - 2. ed.
Persistent link: https://www.econbiz.de/10004706673
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Das Dogma vom Wachstum : Gefahren und Chancen wirtschaftlicher Expansion
Funkhouser, G. Ray; Rothberg, Robert R. - 1989
Persistent link: https://www.econbiz.de/10004064180
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Managing crises before they happen: what every executive needs to know about crisis management - Ian I. Mitroff with Gus Anagnos; New York: Amacom, 2001, 172 + xiii pages, 24.95
Rothberg, Robert R. - In: The journal of product innovation management : an … 19 (2002) 1, pp. 103-104
Persistent link: https://www.econbiz.de/10006269415
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The pursuit of growth : the challenges, opportunities, and dangers of managing and investing in today's economy
Funkhouser, G. R.; Rothberg, Robert R. - 1987
Persistent link: https://www.econbiz.de/10000744298
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Corporate strategy and product innovation
Rothberg, Robert R. (ed.) - 1976
Persistent link: https://www.econbiz.de/10000581819