At its heart this classic book is about how the process of fundraising is a process of one-to-one relationship building. The book helps nonprofit staff responsible for writing fundraising appeals, write them well and drastically increase the odds that every appeal, regardless of type, intended...

How can the world's nearly 3 billion who live on 2 a day or less be lifted out of poverty? Paul Polak (bestselling author of Out of Poverty) and the organizations he has founded have pioneered methods that have already helped nearly 20 million of the world's poorest people to get out of poverty...