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Do cognitive responses mediate the effects of advertising content on cognitive structure?
Olson, Jerry C.; Toy, Daniel R.; Dover, Philip - 1979
Persistent link: https://www.econbiz.de/10004790155
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Effects of deceiving and debriefing subjects in marketing research : methodology and literature review ; Tabellen
Toy, Daniel R.; Olson, Jerry C. - 1984
Persistent link: https://www.econbiz.de/10004786367
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Dynamic changes in an expectancy-value attitude model as a function of multiple exposures to product information
Dover, Philip; Olson, Jerry C. - 1977
Persistent link: https://www.econbiz.de/10004720739
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Cognitive and behavrioral effects of deceptive advertising
Olson, Jerry C.; Dover, Philip - 1976
Persistent link: https://www.econbiz.de/10004790149
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Disconfirmation of consumer expectations through product trial
Olson, Jerry C.; Dover, Philip - 1976
Persistent link: https://www.econbiz.de/10004790150
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Cognitive effects of deceptive advertising
Olson, Jerry C.; Dover, Philip - 1977
Persistent link: https://www.econbiz.de/10004790151
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Attitude maturation : changes in related belief structures over time
Olson, Jerry C.; Dover, Philip - 1977
Persistent link: https://www.econbiz.de/10004790152
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Disconfirmation of consumer expectations through product trial
Olson, Jerry C.; Dover, Philip - 1978
Persistent link: https://www.econbiz.de/10004790153
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Effects of expectation creation and disconfirmation on belief elements of cognitive structure
Olson, Jerry C.; Dover, Philip - 1975
Persistent link: https://www.econbiz.de/10004648810
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Multivariate analysis in marketing : methodology and literature review
Toy, Daniel R. - 1976
Persistent link: https://www.econbiz.de/10004786366