The electrical and electronic equipment market (EEE) is a growing one due to technological developments and innovation. The present paper captures the consumer behaviour regarding the purchase, use, and disposal of these types of equipment in the light of the transition to a circular economy. To...

Modern marketing research faces a challenge how to increase the respondents' productivity and encourage them to give more elaborated answers in the open-ended questions. It's relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that...

Part I: Introductory remarks -- 1. Doing quality collaborative research with business -- Part II: Research Models and Processes -- 2. A Framework for Undertaking Conceptual and Empirical Research -- 3. Theory building using abductive search strategies -- 4. Literature Reviews Unleashed:...