Business journalist Spector celebrates the history of small, independent retail stores and how mom and pop businesses across the country still thrive on attentive customer service and community support

Intro -- Title Page -- Table of Contents -- Acknowledgments -- Foreword -- Introduction -- Introduction to the Third Edition -- The Customer Experience Conundrum -- Becoming the Nordstrom of Your Industry -- A Family Business, a Public Company -- What Makes Nordstrom Unique? -- Why a Third...