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Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Woodside, Arch G. - 2015
Chapter 1 examines the relationships between absorptive capacity and effective knowledge management through the analysis of quantitative data drawn from managers and employees in residential aged care organizations in Western Australia. Chapter 2 provides an application of system dynamics...
Persistent link: https://www.econbiz.de/10012681044
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Measuring the effectiveness of image and linkage advertising : the nitty-gritty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10004323512
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Case studies for industrial and business marketing
Woodside, Arch G. (contributor) - In: Advances in business marketing and purchasing 7 (1996)
Persistent link: https://www.econbiz.de/10004878065
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Measuring the effectiveness of image and linkage advertising : the nitty-gitty of maxi-marketing
Woodside, Arch G. - 1996
Persistent link: https://www.econbiz.de/10000553980
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Unobtrusive observation of retail patronage behavior
Woodside, Arch G. - In: Ekonomiska Samfundets tidskrift 27 (1974) 4, pp. 281-288
Persistent link: https://www.econbiz.de/10009917619
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Advertisers' willingness to substantiate their claims
Woodside, Arch G. - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 135-144
Persistent link: https://www.econbiz.de/10003013165
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Competition and changing patterns in the marketing of agricultural products : a systems approach
Woodside, Arch G. - In: Marquette business review 18 (1974) 3, pp. 99-107
Persistent link: https://www.econbiz.de/10003013198
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Credibility of advertising themes among blacks and whites
Woodside, Arch G. - In: Marquette business review 19 (1975) 3, pp. 134-142
Persistent link: https://www.econbiz.de/10003013212
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Message-evoked thoughts : consumer thought processing as a tool for making better copy
Woodside, Arch G. - In: Advertising and consumer psychology, (pp. 133-147). 1983
Persistent link: https://www.econbiz.de/10003013269
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Patronage motives and marketing strategies
Woodside, Arch G. - In: Journal of retailing 49 (1973/74) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10003013281