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A pseudo-heuristic model of consumer purchase behavior
Rao, Tanniru R. - In: Combined proceedings (Spring Conference + Fall Conference) (1972), pp. 360-365
Persistent link: https://www.econbiz.de/10003657978
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Computer simulation of a model of market behavior
Rao, Tanniru R. - In: Combined proceedings (Spring Conference + Fall Conference) (1971), pp. 488-493
Persistent link: https://www.econbiz.de/10003658155
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Consumerʹs purchase decision proces : stochastic models
Rao, Tanniru R. - In: Journal of marketing research : JMR 6 (1969) 3, pp. 321-329
Persistent link: https://www.econbiz.de/10002676552
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Mathematical models of market behavior : past, present, and future
Rao, Tanniru R. - In: Journal of retailing 47 (1971/72) 3, pp. 37-47
Persistent link: https://www.econbiz.de/10002676558