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Marketing mistakes and successes
Hartley, Robert F. - 2004 - 9. ed.
Persistent link: https://www.econbiz.de/10004492061
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Marketing
Stokes, David - 2002 - 3. ed.
Persistent link: https://www.econbiz.de/10004742712
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Strategic marketing management cases
Cravens, David W.; Lamb, Charles William; Crittenden, … - 2002 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Marketing mistakes and successes
Hartley, Robert F. - 2001 - 8. ed.
Persistent link: https://www.econbiz.de/10004777401
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Understanding marketing : a European casebook
Phillips, Celia M. (contributor); Pruyn, Ad (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10004711266
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Buzz : real-life lessons in word-of-mouth marketing
Rôzen, ×Immānû'ēl - 2009 - New ed.
Persistent link: https://www.econbiz.de/10004930340
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Marketing communications industry : entrepreneurial case studies
Jain, Gautam Raj; Ahluwalia, Raunica - 2008
Persistent link: https://www.econbiz.de/10004931764
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Marketing power plays : how the world's most ingenious marketers reach the top of their game
Adler, Stephen J. (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10004877343
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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les; Field, Peter - 2007
Persistent link: https://www.econbiz.de/10004895488