"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and...

Frontmatter -- Contents -- Acknowledgements -- Foreword -- Preface -- Part 1: Japan as a Tourist Destination -- Chapter 1. Japan as a Tourist Destination: An Analytic Perspective -- Chapter 2. Japan and the Tourism Industry -- Chapter 3. Japan on the Internet -- Part 2: Semiotic Japan -- Chapter...