Over one-quarter of American adults used credit-based alternative financial services (AFS) in the past five years, which carry a typical APR of 300 percent. Young adults are especially more likely to use AFS yet are also more likely to be exposed to personal finance education in schools. In this...

The behavioral implications of large discounts have been viewed from two opposing perspectives. From an attribution perspective, a large discount signals low quality and decreases the overall appeal of the product, but from a motivational account, a large discount seems attractive and increases...

While the interest in smart shopping carts is growing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments, which robustly...

This research paper mainly aims to identify and analyse irrational factors that impact consumers' purchase intention, especially in the fashion industry. The data for this study were collected from 205 consumers of various nationalities via an online self-administered questionnaire. The acquired...

This research tries to evaluate how much COVID-19 affects consumer behavior in the U.S. and Japan. Hence, this study wants to present two new concepts, followed by the massive unnecessary overconsumption levels and massive irreversible underconsumption levels. The main objective is to determine...

The globalization of the economy and the spread of information about MNEs' have spurred the social consciousness of consumers around the world. This process has in turn stimulated firms' interest to know then value consumers attach to socially responsible activities. Despite growing interest, it...

This paper studies the consumption decisions of agents who face costs of acquiring, absorbing and processing information. These consumers rationally choose to only sporadically update their information and re-compute their optimal consumption plans. In between updating dates, they remain...

The media industry has undergone a fundamental shift over the last decade as new online distribution channels have proliferated in an unprecedented manner. Although mobile devices have experienced rapid adoption among consumers, their effect on consumer behavior and their subsequent implications...

This article investigates two research questions concerning web shopping tools. The first asks how online decision aids can support a consumer’s non-cognitive decision processes. The second asks how these tools support non-cognitive online shopping for products of different categories. To...

In this paper we explain how practice, prior knowledge and task difficulty interact to affect demand for hedonic experiences. As predicted by the human capital model, we propose that the key determinant of demand for hedonic experiences is the increase in performance efficiency that can be...