Cadogan, John W; Diamantopoulos, Adamantios; Siguaw, Judy A - In: Journal of International Business Studies 33 (2002) 3, pp. 615-626
This paper extends the study of market orientation into the international arena by developing and testing hypotheses relating to the antecedents to and consequences of market-oriented activities in firms' export operations. Export experience, export dependence and coordinating capabilities were...