Similar Search Results - EconBiz

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? A reversal theory perspective

Jung, Jae Min; Hui, Hang Chu; Min, Kyeong Sam; Martin, Drew - In: Journal of Business Research 67 (2014) 6, pp. 1303-1309

Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research...

Persistent link: https://www.econbiz.de/10011050135

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective

Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309

Persistent link: https://www.econbiz.de/10010365127

A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India

Kumar, Ravi - In: GITAM journal of management : a quarterly publication … 17 (2019) 1, pp. 148-164

Persistent link: https://www.econbiz.de/10012139308

Privacy may be more important in Beijing than in Hong Kong in location-based services

Kini, Ranjan B.; Zhao-Serrano, Qianyu - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 299-324

Persistent link: https://www.econbiz.de/10014318221

Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment

Mueller, Sophia; Taylor, Charles Raymond; Mueller, Barbara - In: Media and change management : creating a path for new …, (pp. 267-288). 2022

Persistent link: https://www.econbiz.de/10013167382

Interaktives Fernsehen als Promotor des Home-Shopping : die Akzeptanz der Verbraucher als Engpaß der Diffusion ; ein empirischer Beitrag zur Innovationsforschung

Geppert, Dietmar - 1998

Persistent link: https://www.econbiz.de/10004377927

Werbung im interaktiven Fernsehen

Heinemann, Christopher - 1997

Persistent link: https://www.econbiz.de/10004346118

Standardisierung und Wettbewerbsstrategien im interaktiven Fernsehen

Lau, Sebastian - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004881935

Interaktives Fernsehen : Technik, Entwicklungspotenziale und Bedeutung im CRM

Rimmelspacher, Udo - 2007

Persistent link: https://www.econbiz.de/10004955684

Interaktives Fernsehen : Grundlagen, Anwendungen, Perspektiven

Schröfel, Ariane - 2006

Persistent link: https://www.econbiz.de/10008966243

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