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The role of the chatbot on customer purchase intention : towards digital relational sales

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria - In: Italian journal of marketing : ITJM 2021 (2021) 3, pp. 165-188

Persistent link: https://www.econbiz.de/10012662241

What's up, mister! : an investigation of the team-fan conversational approach

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Corporate governance and research & development studies … (2024) 2, pp. 57-77

This paper proposes a research model for investigating the effect on fan satisfaction and fan loyalty of the three dimensions of the customer engagement construct on Mobile Instant Messaging Apps when they are used as Engagement Platforms in a conversational marketing approach. To test the...

Persistent link: https://www.econbiz.de/10015077502

Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape

D'Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018

Persistent link: https://www.econbiz.de/10013277449

Stop business with Russia! : exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war

D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo - In: Italian journal of marketing : ITJM 2024 (2024) 1, pp. 55-76

Persistent link: https://www.econbiz.de/10014512445

Does retailer activism increase consumers' perception of private label brand equity?

D'Arco, Mario; Marino, Vittoria; Resciniti, Riccardo - In: Advances in National Brand and Private Label Marketing …, (pp. 23-30). 2023

Persistent link: https://www.econbiz.de/10014289822

Brand activism : a literature review and future research agenda

Cammarota, Antonella; D'Arco, Mario; Marino, Vittoria; … - In: International journal of consumer studies 47 (2023) 5, pp. 1669-1691

Persistent link: https://www.econbiz.de/10014335586

Inclusion and social justice in sustainable higher education : an integrated perspective through the lens of public engagement

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: Journal of management & governance 28 (2024) 3, pp. 771-809

Persistent link: https://www.econbiz.de/10015100848

Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study

Lo Presti, Letizia; Maggiore, Giulio; Marino, Vittoria; … - In: The journal of business & industrial marketing 37 (2022) 7, pp. 1432-1448

Persistent link: https://www.econbiz.de/10013400120

Influencer activism : insights for effective partnership with brands and organizations

D'Arco, Mario; Branca, Generoso; Marino, Vittoria; … - 2025

Persistent link: https://www.econbiz.de/10015373254

Family managers' propensity towards mergers and acquisitions : the role of performance feedback

Santulli, Rosalia; Gallucci, Carmen; Torchia, Mariateresa; … - In: Journal of Small Business and Enterprise Development 29 (2021) 2, pp. 293-310

Purpose: Drawing on upper echelons theory (UET) and arguments from behavioral theory of the firm, this paper aims to contribute to the debate on family involvement-performance relationship, by considering the mediating role of the propensity towards merger and acquisition (M&A) and the...

Persistent link: https://www.econbiz.de/10012812674