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The effect of entrant brand's ownership on national brands' positioning strategies

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Pricing patterns as outcomes of product positions

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Cost leadership and pricing

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Why do suppliers charge larger buyers lower prices?

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Store brand strength

Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16

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Store brand strength

Tyagi, Rajeev K. - In: Review of marketing science 4 (2006) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10003888209

Revitalizing the role of marketing in business organizations : what can poor academics do to help?

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Store Brand Strength

Tyagi, Rajeev K. - In: Review of Marketing Science 4 (2006) 1

Store brands play many beneficial roles for retailers. While some roles such as creating a quality image for the retailer require relatively strong store brands, other roles such as segmentation of customers by income require lesser strong store brands. This paper shows another role of store...

Persistent link: https://www.econbiz.de/10014619491