Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Largely due to the diffuse interpretations and dubious denotation that have characterized the subject of corporate identity so far, the...

How do we, as management researchers, develop novel theoretical contributions and, thereby, potentially break new ground in management studies? To address this question, we review previous methodological work on theorizing and advance a typology of the reasoning processes that underlie...