In this article, the authors mainly investigate the dynamic performance of VMI-APIOBPCS (Vendor Manage Inventory-Automatic Pipeline Inventory and Order Based Production Control System) in the apparel industry. With the increasing importance of supply chain system integration, VMI-APIOBPCS can...

A number of studies have shown that many factors influence the development of the tobacco companies. This article analyzes the market demand of the Chinese tobacco and efficiency evaluation about Yantai Tobacco Company in order to improve customer satisfaction, repeating purchase intention and...

Purpose: Decision theory holds that the ambiguity of decision information affects the choices of decision makers, who have the emotion of “ambiguity aversion” when making fuzzy decisions. The purpose of this paper is to explore the neural mechanism how the information ambiguity of different...

Purpose: The purpose of this paper is to propose a method to help firms assess lifetime profitability of customers whose buying behaviors are characterized by purchasing cycles, which are determined by both intrinsic purchasing cycles and cumulative effects of firms’ marketing solicitations....

Purpose: The purpose of this paper is to gain more insight into the relationship between social media activities and thinking styles, and its potential mechanism. Design/methodology/approach: The current study conducted four studies using an experimental method and eye-tracking method to...

China's straw power industry has developed rapidly in recent years. However, SPPs (straw power plants) were always under financial deficit, which mainly arose from high operating costs and undersupply of feedstock. In order to break through feedstock dilemma, we apply game theory to model...

Brand awareness plays an important role in brand construction and brand recognition, which is regarded as the foundation for brand development. To some extent, brand awareness can directly influence consumers’ purchase intention. Taking Chinese college students who will become main consumers...