This study identifies the most important factors affecting customers’ decisions to buy pickyour- own versus prepicked strawberries and muscadine grapes at direct-market operations in North Carolina. The relative importance analysis identified the region of location of the operations and...

The objective of this study is to evaluate South Carolina (SC) consumers’ willingness to pay for “SC grown” products. Results indicate that consumers in SC are willing to pay an average premium of 27% for local produce and 23% for local animal products. Premiums for local products are...

Data from a 2000 National Survey on Recreation is used to determine the effect of different factors affecting customers' decisions to participate in agritourism. The estimates of the own price and income elasticities are -0.13 and 0.06, respectively. The total consumer surplus from the...

This paper analyzes the European Union (EU) import demand for in-shell peanuts from three sources: the United States, China, and the rest of the world. We find that peanuts from different sources are differentiated by EU consumers. The expenditure elasticity is elastic for U.S. in-shell peanuts,...

This study evaluated the impact of the South Carolina (SC) agricultural promotion campaign after its first season. Analysis of the survey data revealed that consumer demand for state grown produce has increased by 3.4% which could result in an increase in producer surplus of $2.9 million. Since...

We investigate the problem of determining the relative importance of attributes in the discrete choice setting. Four alternative methods of extracting the relative importance of attributes are considered. The empirical application involves the development of a risk index system for individual...

A contingent valuation framework is used to evaluate South Carolina consumers' willingness to pay for the “locally grown” characteristic (defined here as South Carolina grown) in produce and animal products and to identify the sociodemographic characteristics affecting consumer preferences...

This article develops a structural econometric consumer demand model for goods, which have time and monetary costs, and where time spent obtaining the goods also enters into the utility function. The model is used to analyze customers' decision to buy pick-your-own versus preharvested...

This article develops a structural econometric consumer demand model for goods, which have time and monetary costs, and where time spent obtaining the goods also enters into the utility function. The model is used to analyze customers' decision to buy pick-your-own versus preharvested...

This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more...