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A tactical model for resource...
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Marktforschung
44
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25
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25
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18
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18
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18
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11
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11
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Green, Paul E.
171
Krieger, Abba M.
62
Wind, Yoram
22
Robinson, Patrick J.
14
Samuel-Cahn, Ester
13
Carmone, Frank J.
12
Carroll, J. Douglas
9
DeSarbo, Wayne S.
9
Tull, Donald S.
9
Frank, Ronald E.
8
Pollak, Moshe
7
Rao, Vithala R.
7
Sheth, Jagdish N.
7
Carroll, J.
5
Wind, Yoram (Jerry)
5
DeSarbo, Wayne
4
FitzRoy, Peter T.
4
Hu, Ye
4
Jain, Arun K.
4
Lodish, Leonard M.
4
Alderson, Wroe
3
Gastwirth, Joseph L.
3
Halbert, Michael H.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Frank, Ronald Edward
2
Goldberg, Stephen M.
2
Hauser, John R.
2
Hayati, Babak
2
Johnson, Richard M.
2
Lattin, James M.
2
Moskowitz, Howard R.
2
Neal, William D.
2
Schaffer, Catherine M.
2
Sieber jr., Harry F.
2
Smith, Scott M.
2
Yakir, Benjamin
2
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Center for the Study of Rationality, Hebrew University of Jerusalem
7
Marketing Science Institute
2
Universita ha-ivrit birushalayim / Merkaz leheqer ha-razyonaliyyut weha-hahlatot ha-interaqtiviyyot
1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Discussion Paper Series / Center for the Study of Rationality, Hebrew University of Jerusalem
7
Legends in marketing
7
Discussion paper / The Hebrew University of Jerusalem, Center for the Study of Rationality
6
Journal of advertising research
6
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
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5
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5
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4
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3
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3
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3
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3
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3
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3
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2
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2
International series in quantitative marketing
2
Journal of Business Research
2
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2
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2
New-product forecasting : models and applications
2
Statistics & Probability Letters
2
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1
Biometrics
1
Biometrika
1
Computational Statistics & Data Analysis
1
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1
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1
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
1
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1
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1
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Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Harvard business review : HBR
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ECONIS (ZBW)
126
RePEc
33
OLC EcoSci
29
USB Cologne (EcoSocSci)
14
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1
Conjoint analysis: advanced methods
Green, Paul E.
;
Meyer, Robert J.
;
Rao, Vithala R.
; …
-
2017
Persistent link: https://www.econbiz.de/10011634286
Saved in:
2
A comparison of alternative approaches to cluster-based market segmentation
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10006708169
Saved in:
3
A simple approach to target market advertising strategy
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
2
,
pp. 161-170
Persistent link: https://www.econbiz.de/10006712880
Saved in:
4
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European journal of operational research : EJOR
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
Saved in:
5
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
6
Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential
Green, Paul E.
;
Krieger, Abba M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10006936065
Saved in:
7
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers helps them predict buyers' eventual choices.
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
8
An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis
Green, Paul E.
;
Krieger, Abba M.
;
Schaffer, Catherine M.
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
4
,
pp. 345-352
Persistent link: https://www.econbiz.de/10006156007
Saved in:
9
Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.
;
Krieger, Abba M.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
Saved in:
10
Modifying Cluster-Based Segments to Enhance Agreement With an Exogenous Response Variable
Krieger, Abba M.
;
Green, Paul E.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 351-363
Persistent link: https://www.econbiz.de/10006679188
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