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U-Commerce: Expanding the Universe of Marketing
Watson, Richard T.; Pitt, Leyland F.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 30 (2002) 4, pp. 333-347
Persistent link: https://www.econbiz.de/10006151481
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Marketing in the age of the network: From marketplace to U-space
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; … - In: Business horizons 47 (2004) 6, pp. 33-40
Persistent link: https://www.econbiz.de/10006163355
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MANAGING TECHNOLOGY - Object-Orientation: A Tool for Enterprise Design
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: California management review : CMR 46 (2004) 4, pp. 89-110
Persistent link: https://www.econbiz.de/10006609315
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A ORGANIZATIONAL DYNAMICS - Object-orientation: A tool for enterprise design - Ag:100
Watson, Richard T.; Zinkhan, George M.; Pitt, Leyland F. - In: Operations research, Management science : OR MS ; the … 45 (2005) 4, pp. 371-374
Persistent link: https://www.econbiz.de/10006500189
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The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10006174457
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The Internet and the birth of real consumer power
Pitt, Leyland F.; Berthon, Pierre R.; Watson, Richard T.; … - In: Business Horizons 45 (2002) 4, pp. 7-14
Persistent link: https://www.econbiz.de/10005354894
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The World Wide Web as an industrial marketing communication tool : models for the identification and assessment of opportunities
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T. - 1996
Persistent link: https://www.econbiz.de/10004307399
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The Penguin's Window: Corporate Brands From an Open-Source Perspective
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre; … - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10006149014
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Pricing Strategy and the Net - The Internet poses both opportunities and threats to pricing, but a creative strategy can help avoid the intense pricing competition that obliterates profits.
Pitt, Leyland F.; Berthon, Pierre; Watson, Richard T.; … - In: Business horizons 44 (2001) 2, pp. 45-54
Persistent link: https://www.econbiz.de/10006182041
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THE WORLD WIDE WEB AS AN ADVERTISING MEDIUM:
Berthon, Pierre; Pitt, Leyland F.; Watson, Richard T. - In: Journal of Advertising Research 36 (1996) 01, pp. 43-54
Persistent link: https://www.econbiz.de/10005120163