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Consumer evaluations of “really new” services: the TrafficPulse system

Krieger, Abba; Green, Paul; Lodish, Leonard; … - In: Journal of Services Marketing 17 (2003) 1, pp. 6-36

Conjoint analysis is a class of techniques for analyzing consumers’ preferences and trade‐offs regarding their selection of products and services. Typically, conjoint analysis has been applied to established markets such as frequently purchased packaged goods, consumer durables,...

Persistent link: https://www.econbiz.de/10014904962

A cautionary note on using internal cross validation to select the number of clusters

Krieger, Abba; Green, Paul - In: Psychometrika 64 (1999) 3, pp. 341-353

Persistent link: https://www.econbiz.de/10005376509

Generalized measures of association for ranked data with an application to prediction accuracy

Krieger, Abba; Green, Paul - In: Journal of Classification 10 (1993) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10005602905

Green, Paul; Krieger, Abba - In: Journal of Classification 2 (1985) 1, pp. 41-61

Persistent link: https://www.econbiz.de/10005156057

Consumer evaluations of "really new" services: the TrafficPulse system

Krieger, Abba; Green, Paul; Lodish, Leonard; … - In: The journal of services marketing 17 (2003) 1, pp. 6-36

Persistent link: https://www.econbiz.de/10007106429

Legends in marketing: Paul E. Green

Green, Paul E. - 2017

Volume 1. MDS and positioning -- Volume 2. Clustering and Segmentation -- Volume 3. Conjoint Analysis: the Pioneering Years -- Volume 4. Conjoint Analysis: Advanced Methods -- Volume 5. Conjoint Analysis: Applications -- Volume 6. Marketing Research

Persistent link: https://www.econbiz.de/10011576018