Argo, Jennifer J.; Dahl, Darren W.; Manchanda, Rajesh V. - In: Journal of Consumer Research 32 (2005) 2, pp. 207-212
While the majority of consumer research that has studied social influences has focused on the impact of an interactive social presence, in this research we demonstrate that a noninteractive social presence (i.e., a mere presence) is also influential. We conduct two field experiments in a retail...
