The residential location decision process has been studied for several decades with use of different approaches. One such approach that has received considerable attention in urban planning is the decompositional approach. This approach involves measuring <I>individual </I>preferences. Residential...</i>

In present choice models, it is assumed that the composition of individuals' choice sets does not affect their utilities. Preferences and choice behaviour are assumed to be independent of context. The constraints that individuals face are not modeled explicitly in the residential choice...

The conjoint preference approach, measuring <I>individual</I> preferences, has a long history in the study of residential decisionmaking processes. Residential choice behaviour, however, is often the result of a group decisionmaking process. In this paper we investigate whether conjoint preference...</i>

Retailers develop branded experiences in order to enhance consumers' perceptions of the brand and bring the brand to life. Consumers are effectively immersed in a branded world and experience the brand on a cognitive, emotional and visceral level. Yet, to date, our understanding of retail...

Retailers are increasingly using in-store events to provide shoppers with unique experiences that will enhance shopping value and help differentiate their stores from competitors. However, relatively little is known about how consumers respond to experiential retail events in terms of their...

In this paper it is argued that models of consumer choice of shopping destination have included few attributes related to the selection of stores available in a shopping centre. The authors seek to develop and illustrate empirically a way to define the selection of stores in shopping centres,...

Traditional decompositional preferences and choice studies are focused on the prediction of single choices, such as choice of shopping centre or transport mode. Discrete choice experiments are used to derive choice models that predict the probability of choosing a choice alternative as a...

Existing experimentally based decompositional models of housing preferences and choice behavior do not account for possible substitution or context dependencies among choice alternatives. These authors seek to extend existing models by demonstrating how discrete choice experiments may be used to...