Retailers implementing the Hi–Lo or promotional-pricing strategy frequently offer temporary price promotions to attract customers to the store. For this strategy to be financially successful, however, the store must entice bargain seekers to purchase non-discounted merchandise. Because regular...

Despite the danger of franchisee non-compliance as a severe impediment to overall franchise operation and performance, there is currently minimal understanding of the key factors that lead to these behaviors. Using a foundation of relational exchange theory, we construct and test a model that...

type="main" xml:id="joca12012-abs-0001" <b>The use of dietary supplements in the United States has escalated in the past decade, driven by the public's desire to exert control over their health and by the mistaken belief that the safety of dietary supplements is assured by the US Food and Drug...</b>