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Green Issues: Dimensions of Environmental Concern
Zimmer, Mary R.; Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of business research : JBR 30 (1994) 1, pp. 63-74
Persistent link: https://www.econbiz.de/10006744796
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Consumer acceptance of online auctions : an extension and revision of the TAM
Stern, Barbara B.; Stafford, Marla Royne; Stafford, … - In: Psychology & marketing 25 (2008) 7, pp. 619-636
Persistent link: https://www.econbiz.de/10003748346
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Reaction effects in participant observation: a response
Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of the Market Research Society : JMRS 35 (1993) 3, pp. 280-282
Persistent link: https://www.econbiz.de/10006712864
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Participant observation and the pursuit of truth: methodological and ethical considerations
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of the Market Research Society : JMRS 35 (1993) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10006712893
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Identifying Motivations for the Use of Commercial Web Sites - This study applied the uses and gratifications perspective to better understand the factors motivating commercial Web site use, and identifies a new media use gratification unique to the Internet.
Stafford, Thomas F.; Stafford, Marla Royne - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 22-30
Persistent link: https://www.econbiz.de/10008337053
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A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions
Stafford, Marla Royne; Stafford, Thomas F.; Day, Ellen - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 17-36
Persistent link: https://www.econbiz.de/10008118829
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The Advantages of Atypical Advertisements for Stereotyped Product Categories
Stafford, Thomas F.; Stafford, Marla Royne - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10008119117
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Advertising the Service Offering: The Effects of Preference Heterogeneity, Message Strategy and Gender on Radio Advertising Effectiveness
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of current issues and research in advertising : … 23 (2001) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10008119874
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ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10008120137
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ARTICLES - The Effectiveness of Tensile Pricing Tactics in the Advertising of Services
Stafford, Marla Royne; Stafford, Thomas F. - In: Journal of advertising : official publication of the … 29 (2000) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10008120144