Narrow search
Showing 1 - 10 of 174
Cover Image
Moderating disconfirmation of expectations through the use of two-sided appeals: A longitudinal approach
Kamins, Michael A.; Assael, Henry - In: Journal of Economic Psychology 8 (1987) 2, pp. 237-253
Persistent link: https://www.econbiz.de/10005108675
Cover Image
Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change
Kamins, Michael A. - In: Journal of marketing research : JMR 24 (1987) 1, pp. 29-39
Persistent link: https://www.econbiz.de/10001020982
Cover Image
Moderating disconfirmation of expectations through the use of two-sided appeals : a longitudinal approach
Kamins, Michael A. - In: Journal of economic psychology : research in economic … 8 (1987) 2, pp. 237-253
Persistent link: https://www.econbiz.de/10001043205
Cover Image
A Multi-Method Examination of Buyer-Seller Ineractions among Japanese and American Businesspeople
Kamins, Michael A.; Johnson, Wesley J.; Graham, John L. - In: Journal of international marketing 6 (1998) 1, pp. 8-32
Persistent link: https://www.econbiz.de/10007248323
Cover Image
Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10004396897
Cover Image
Marketing : principles & strategy
Assael, Henry - 2. ed.
Persistent link: https://www.econbiz.de/10004191520
Cover Image
Consumer behavior and marketing action
Assael, Henry - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10004244861
Cover Image
Consumer behavior and marketing action
Assael, Henry - 1981
Persistent link: https://www.econbiz.de/10004774800
Cover Image
Marketing management : strategy and action
Assael, Henry - 1985
Persistent link: https://www.econbiz.de/10004760725
Cover Image
Consumer behavior and marketing action
Assael, Henry - 1992 - 4. ed.
Persistent link: https://www.econbiz.de/10004131544