<title>ABSTRACT</title> The authors introduce a model for estimating the amount of revenue a typical student will bring to an institution of higher education. The model uses event history analysis to analyze the length of time typical student will remain enrolled, accounting for the possibilities that the...

A concordant ordering of brands, generated with a computer assisted linear format, an alphabetical listing of brands, and a discordant summary rating of brands were compared on decision quality, user evaluations, and decision time. The decision task was difficult as the decision set contained a...