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The Renaissance of Outdoor Advertising: From Harlem to Hong Kong

Lopez‐Pumarejo, Tomas A.; Bassell, Myles - In: American Journal of Business 24 (2009) 2, pp. 33-40

This paper explores the reasons for the increase in “outdoor advertising” (OA) expenditures worldwide and the impact of billboards on our cities. Since 2006, a portable device that measures billboard exposure became widely available, thus setting up a rating system like that of other forms...

Persistent link: https://www.econbiz.de/10014668290

Social media usage: an investigation of B2B salespeople

Schultz, Roberta J.; Schwepker, Charles H.; Good, David J. - In: American Journal of Business 27 (2012) 2, pp. 174-194

Purpose – A great deal has been written recently in the practitioner press about the strategic importance and usage of social media. However, as practitioners only release limited information about the internal advantages such a tool provides, research in this emerging field remains extremely...

Persistent link: https://www.econbiz.de/10014668312

“It is ok to be interrupted; it is my job” – perceptions on technology-mediated work-life boundary experiences; a sociomaterial analysis

De Alwis, Sulakshana; Hernwall, Patrik; Adikaram, Arosha S. - In: Qualitative Research in Organizations and Management: … 17 (2022) 5, pp. 108-134

Purpose This study aims to explore how and why employees perceive technology-mediated interruptions differently and the … employed to understand how sociocultural elements are entangled with technology in work-life boundary experiences. Findings The … findings of the thematic analyses suggest how culture is intertwined in the way employees perceive technology …

Persistent link: https://www.econbiz.de/10014989222

When events are forced online: shifting strategies when faced with an obstacle

In: Strategic Direction 38 (2022) 6, pp. 15-16

innovation and technology in dealing with unexpected crises such as a pandemic, in the context of event organizers. Originality …

Persistent link: https://www.econbiz.de/10015012583

How digital tourism leads to innovation : An examination of service value and technology-based services

In: Strategic Direction 38 (2022) 7, pp. 21-23

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places...

Persistent link: https://www.econbiz.de/10015012692