This study examines the impact of a healthy dining campaign on consumer's menu choices. Four restaurant chains operating in the greater San Diego area participated in the "Treat Yourself Well" (TYW) campaign. Menu entrees, which contain at least 2 servings of fruits and/or vegetables and less...

Although so-called "Heart Healthy" menu items exist, restaurateurs rarely promote them and consumers seem to avoid them. Still, concerns over obesity and poor nutrition have become priority policy issues. This study evaluates the effectiveness of a social marketing campaign in promoting the sale...

This study uses a structural latent variable approach to examine whether the increased supply of health information has been successful in improving consumer tastes and preferences towards fruits and vegetables and if it has been successful in doing so, how this change in tastes is affecting the...

A three-equation partially-recursive econometric model is specified linking consumer awareness, beliefs, attitude, and dietary behaviors. The results show that older, better educated and higher income households are more likely to meet five-a-day servings of fruits and vegetables than those who...

A fully interactive two group model is used to examine the issue of resource allocation under alternative tenancy systems in Nepal. The results support the Marshallian hypothesis that both mixed and pure share tenants apply variable inputs less intensively in their rented-in plots than in owner...

This study examines the impact of depreciating exchange rate on U.S. fresh produce trade. The short run analysis does not support J-curve hypothesis but the overall results are consistent with the modified version of the hypothesis that devaluation would initially deteriorate the trade balance...

A finite mixture model is used to examine whether price asymmetries exist in U.S. fresh strawberry markets. Two distinct pricing regimes are identified. Results show that price asymmetries exist only at 34 percent of the cases and market power has played an important role in generating such...

US per capita fruit and vegetable consumption is below the level recommended for better health. The paper examines how health information linking diet and health, as measured by a health information index has affected fruit and vegetable consumption. Results indicate that health information has...

The demand for organic fresh fruits and vegetable continues to grow at a rate far higher than the rest of the produce industry. The cost of meeting organic certification standards, however, has meant that supply has been slow to adjust. With limited supply, we hypothesize that organic suppliers...

Banks in non-metropolitan areas compete in a spatially-differentiated environment. This paper estimates a structural model of the supply and demand of banking services in which pricing power depends on the distance between rival banks. A spatial econometric model finds that approximately 38.0%...