Al-Nasser, Amjad D.; Al-Rawwash, Mohammad Y.; Alakhras, … - In: Journal of Applied Statistics 38 (2011) 9, pp. 1977-1993
The aim of this paper was to develop a national customer satisfaction index (CSI) in Jordan and to derive its theory using generalized maximum entropy. During the course of this research, we conducted two different surveys to complete the framework of this CSI. The first one is a pilot study...