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Complementary Drivers of NPD Performance : Cross-Functional Coordination, Information System Capability, and Intelligence Quality

Bharadwaj, Anandhi; Bharadwaj, Sundar G.; Bendoly, Elliott - 2014

Coordination efforts that access and align relevant cross-functional expertise are regarded as an essential element of innovation success. In recent years, these efforts have been further augmented through complementary investments in information systems, which provide the technological...

Persistent link: https://www.econbiz.de/10014042875

Leisure Shopping Behavior and Recreational Retailing:A Symbiotic Analysis of Marketplace Strategy and Consumer Response

Rajagopal - Escuela de Graduados en Administración Pública y … - 2006

Consumers often benefit from increased competition in differentiated product settings during leisure shopping season. The wide choice, atmosphere, convenience, sales people, refreshments, location, promotional activities and merchandising policy are associated during the leisure shopping. The...

Persistent link: https://www.econbiz.de/10005577397

Effect of consumer innovativeness on new product purchase intentions through learning process and perceived value

Al-Jundi, Salem A.; Shuhaiber, Ahmed; Augustine, Reshmi - In: Cogent business & management 6 (2019), pp. 1-21

Prior research on the impact of consumer innovativeness on new product purchase intentions experienced confusion about the definition of innovativeness and the interest in a specific domain. To fill the gaps, this study builds a new model to examine the multivariate effects of different...

Persistent link: https://www.econbiz.de/10012622477

New Product Introduction and Seasonality Effect in Food Products Retailing

Rajagopal, Dr - 2007

This study aims at measuring the effects of market demand and seasonality on new product introduction. Major factors … contributing the variability of market demand and seasonality of new products have been discussed in reference to timing of …-2006. Results of the study reveal that market demand and seasonality factors are most important for the timing of new product …

Persistent link: https://www.econbiz.de/10012730825

Optimizing Franchisee Sales and Business Performance in Retail Food Sector

Rajagopal - Escuela de Graduados en Administración Pública y … - 2007

This paper aims at identifying attributes of players in franchising process that contribute in delivering satisfaction in purchasing and operating the outlets in Mexico. The discussion also focuses the impact of cultural diversities in franchisee selection, outlet management and achieving high...

Persistent link: https://www.econbiz.de/10005427081

Arousal and Merriment as Decision Drivers among Young Consumers

Rajagopal - Escuela de Graduados en Administración Pública y … - 2007

Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is …

Persistent link: https://www.econbiz.de/10005577394

How big should my store be? On the interplay between shelf-space, demand learning and assortment decisions

Glazebrook, Kevin; Meissner, Joern; Schurr, Jochen - Department of Management Science, Management School - 2012

shift in paradigm in apparel retailing with the so called fast-fashion business model. Short lead times have resulted in …

Persistent link: https://www.econbiz.de/10010599019

Adaptive agents in the House of Quality

Fent, Thomas - Volkswirtschaftliche Fakultät, … - 1999

Managing the information flow within a big organization is a challenging task. Moreover, in a distributed decision-making process conflicting objectives occur. In this paper, artificial adaptive agents are used to analyze this problem. The decision makers are implemented as Classifier Systems,...

Persistent link: https://www.econbiz.de/10005623274

New product development in the «Grupo Alimentario IAN»

Herrero, Luis Arturo Rábade; Tanco, José Antonio Alfaro - In: Cuadernos de Gestión 8 (2008) 1, pp. 89-102

This article shows the way in which the company «Grupo IAN» has developed a new product. This fi rm is characterized by its continuous evolution, not only in its organizational structure, but also in its competitive strategy, its targets, or the category of products that the company...

Persistent link: https://www.econbiz.de/10008505753

Desarrollo de nuevos productos: caso Grupo «Industrias Alimentarias de Navarra»

Herrero, Rábade; Arturo, Luis; Tanco, Alfaro; Antonio, … - In: Cuadernos de Gestión (2008)

Una versión preliminar de este caso fue presentada como ponencia en el «Second European Conference on Management of Technology» (EUROMOT), celebrado en septiembre de 2006 en Birmingham.

Persistent link: https://www.econbiz.de/10011277699