Escalation bias implies that managers favor reinvestments in projects that are doing poorly over those doing well. We tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each situation was varied to reflect either a long-term or a...

On‐site interviews were conducted with distribution managers in 20 technology‐based manufacturing firms located in Canada. The managers were asked to indicate the thoroughness with which they identified, selected, and recruited middlemen. Perceptions of the importance and success accorded...

Purpose: Systematic research examining the mechanisms that mediate the dynamic capability–performance relationship remains scarce. So too is research on the conditions under which these mechanisms might be influential. Accordingly, this study aims to build upon business network research to...