Showing 101 - 110 of 220
The Internet has dramatically reduced search costs for customers through tools such as shopbots. The conventional wisdom is that this reduction in search costs will increase price competition leading to a decline in prices and profits for online firms. In this paper, we provide an argument for...
Persistent link: https://www.econbiz.de/10005751336
We investigate in this paper whether dynamic targeted pricing based on consumer purchase history could benefit a practicing firm even when consumers are "strategic" in that they actively seek to avail themselves of a low price in the future. Such strategic behavior on the part of consumers has...
Persistent link: https://www.econbiz.de/10005499667
This paper is concerned with statistical inference in multinomial probit, multinomial-$t$ and multinomial logit models. New Markov chain Monte Carlo (MCMC) algorithms for fitting these models are introduced and compared with existing MCMC methods. The question of parameter identification in the...
Persistent link: https://www.econbiz.de/10005119186
In this paper, we develop a simultaneous model of consumer brand choice and negotiated price in the highly relevant marketing context of automobile transactions. Consumer brand choice is modeled as a multinomial probabilistic outcome, and the individual consumer-level transaction price is...
Persistent link: https://www.econbiz.de/10009203967
Promotional tools such as rebates and coupons are usually seen as different ways of price discriminating among consumers. We focus on a different property of rebates: their ability to price discriminate within a consumer among her postpurchase states. Unlike price discrimination between...
Persistent link: https://www.econbiz.de/10009209230
Stiving (2000) proposes an interesting model to explain price-endings. His analysis shows that even when customer demand increases at 9-ending price points, certain firms that use high prices to signal quality are more likely to set those prices at round numbers. This comment raises two issues...
Persistent link: https://www.econbiz.de/10009214546
The Internet has dramatically reduced search costs for customers by using such technologies as shopbots. Email based targeting is relatively inexpensive; the targeting itself can be more precise because firms can better track individual purchase behavior on the Internet. In this paper we address...
Persistent link: https://www.econbiz.de/10005809012
In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...
Persistent link: https://www.econbiz.de/10010607943
The extensive adoption of uniform pricing for branded variants is a puzzling phenomenon, considering that firms may improve profitability through price discrimination. In this paper, we incorporate consumers' concerns of peer-induced price fairness into a model of price competition and show that...
Persistent link: https://www.econbiz.de/10010631257
In models of demand and supply, consumer price sensitivity affects both the sales of a good through price, and the price that is set by producers and retailers. The relationship between the dependent variables (e.g., demand and price) and the common parameters (e.g., price sensitivity) is...
Persistent link: https://www.econbiz.de/10010865229