Previous research on e-commerce has analysed its influence on organisational structure, brand management, and IT structure separately. Drawing on transaction cost theory we analyse the simultaneous impacts of business-to-consumer (B2C) e commerce on organisational structure, brand architecture,...

This study aims at identifying the tools used in e-commerce, able to optimize marketing campaigns. Managerial and marketing processes have been identified in the relevant body of knowledge that can be optimized using artificial intelligence; thus, a questionnaire has been designed within a...

Operators of online auction venues, such as eBay, face competing demands. Most of those operators are reliant on income from fees paid by sellers and therefore must provide technical innovations and a contract structure favorable to those sellers. Simultaneously, the operators must lower the...

The emergence of digital technologies has significantly reduced the economic costs of data—search, storage, computation, transmission—and enabled new economic activities. Over the years, firms able to create a platform-based ecosystem have become a force of “creative destruction.”...

Tech Reg refers to the regulation of internet-connected digital businesses and the discipline that studies the when, and how, to do that. It covers areas as diverse as big tech, crypto, fintech, gig, misinformation, privacy, and telemedicine. It will expand over the coming decades as the digital...

This paper adapts the principles of the new developing New Institutional and Transaction Cost Economics (integrating Economics, Organization, Law, Political and Behavioral Sciences) to the area of agrarian research and innovations. The major institutional, behavioral, dimensional, technological...

Purpose: This research examines the individuals’ perceived usefulness and ease of use of the government’s electronic services (e-government). It also explores the effect of the social influences as well as of the facilitating conditions on the individuals’ intentions to use the...

This research study investigates the challenges and strategies involved in integrating e-commerce and business model innovation within AI-driven enterprises, with a specific focus on the case of HIMS, a men's health and wellness e-commerce company. The aim of this study is to provide valuable...

During the recent period, the scientific literature has highlighted the role of E-commerce in business development and growth. In this article we revisit the specifics of E-commerce adoption, focusing on the case of Romanian SMEs. Using the online questionnaire survey method and the principal...

Retailers should prioritise technological innovations, adapt their business models, manage their distribution channels effectively, and strengthen their customer-centric strategies. Additionally, it is crucial to note that while smart retail is gaining prominence in the sector, challenges such...