An emergent line of research on consumers and their evaluations of co-branding shows that a brand ally might strengthen the market position for the co-brand as well as its constituent brands. This article provides a critical review of and a discussion about the limitations of existing research....

The survival of so called ‘delinquent organisations’ is the topic of this article. A delinquent organisation should here be conveived of as an organisation engaged in activities regarded by the public and stakeholders as harmful, hazardous or even lethal. Examples of delinquent organisations...

The rise in the strategic importance of maintaining positive stakeholder relationships and the need to protect corporate brand reputation has moved the academic and business debates of ethical issues concerning corporate social responsibility (CSR) from being viewed as paternalistic philanthropy...

Real exchange and interest rates may still fluctuate inside the EMU and give rise to changes in competitiveness. We find, in contrast to what is generally expected, no convergence in these variables after the introduction of the euro. On the contrary, a divergence is found that is extraordinary...

The paper aims to develop our understanding of how forces in the society, organizational patterns and individual actions interact as new female entrants try to become established in professional organization. Little knowledge exists on how women who enter an organization can approach existing,...

Purpose: Seeks to, on empirical basis, develop a framework for understanding what really drives price premium and customer-based brand equity for consumer packaged groceries. Design/methodology/approach: Reviews empirical studies made within the area of brand equity and adjacent studies of...

We investigate monetary-policy autonomy under different exchange-rate regimes in small, open European economies during the 1980s and 1990s. We find no systematic difference in the degree of nominal monetary-policy autonomy enjoyed by those countries that pursue flexible exchange-rate regimes as...

In this paper we investigate and explore middle managerial talk and practice connected to expectations of leadership in a planned corporate cultural change. In the paper we follow how a middle manager positions himself in relation to the contemporary discourse on leadership. In particular we...