1. Traditionally the development of advertising messages has been based on “creative independence”, sometimes catalysed by inductively generated empirical data. Due to the recent intensified focus on advertising effectiveness, this state of affair is now beginning to change. <p> 2. Implementing...</p>

Executive summary <p> 1. The structure of retailing and wholesaling in Eastern Europe has been significantly altered by privatisation and liberalisation in the transition from central planning to market economy. Furthermore, many western retailers faced with saturated domestic markets have expanded...</p>

Fødevarevirksomheders omverden er evigt skiftende, og de kan derfor ikke regne med, at nuværende kompetencer er tilstrækkelige til at kunne klare sig i morgendagens internationale konkurrence. Det er dog noget nær umuligt at forestille sig, hvad det kræver for at klare sig i...

Executive summary <p> 1. The paper focuses on the acculturation strategies employed by Greenlandic consumers living in Denmark and in particular how food products enter into a discourse of identity construction. The study of Greenlandic consumers in Denmark provides insight into acculturation...</p>

1. Previous research has shown consumers to be highly sceptical towards genetic modification in food production. So far, however, little research has tried to explain how consumers form attitudes and make decisions with regard to genetically modified foods. <p> 2. The paper presents the results of...</p>

As a result of the increased competition between self-service chains, retail managers try to strengthen store identity and customer loyalty to an increasing degree. In this respect a number of measures, as for example service management and direct marketing programmes, have been instigated. Most...

This report analyses the market for beef in the European Union. The information in this report primarily concerns the EU-15 countries. More than half of the beef consumption in the EU is sold as fresh beef products at the retail level, the rest being used in processed products or sold through...

Executive summary <p> 1. Retailers and suppliers increasingly tend to form long-term co-operative relationships. In the literature, the use of information technology is an enabling factor behind this trend. Nevertheless, our understanding of how information technology influences retailer-supplier...</p>

In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium,...

Executive summary <p> 1. The discovery of a small number of generic strategies or competitive positions that would work equally well across product-markets, businesses and industries, would be an extremely important finding for business practicians. In particular the question of whether or why...</p>