As a result of the increased competition between self-service chains, retail managers try to strengthen store identity and customer loyalty to an increasing degree. In this respect a number of measures, as for example service management and direct marketing programmes, have been instigated. Most...

This report analyses the market for beef in the European Union. The information in this report primarily concerns the EU-15 countries. More than half of the beef consumption in the EU is sold as fresh beef products at the retail level, the rest being used in processed products or sold through...

Executive summary <p> 1. Retailers and suppliers increasingly tend to form long-term co-operative relationships. In the literature, the use of information technology is an enabling factor behind this trend. Nevertheless, our understanding of how information technology influences retailer-supplier...</p>

In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium,...

Executive summary <p> 1. The discovery of a small number of generic strategies or competitive positions that would work equally well across product-markets, businesses and industries, would be an extremely important finding for business practicians. In particular the question of whether or why...</p>

1. The aim of the paper is to investigate the relative importance of three sets of sources of competitive advantages on business performance in a specific industry context, ie the European meat processing industry. The three sets of competitive sources are Firm Specific Advantages (FSAs),...

1. The point of departure of this study is that every company acquires competences which enables it to carry out various activities that are necessary for the company to be able to fulfil market demands. The study shows how successful Danish food companies have structured the competences that...