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Exploring Gen Z's awareness of green promotion in developing markets
Sambo, Ulumeh Isaac; Oludipe, Oladimeji Emmanuel; … - 2025
The purpose of this study is to investigate the effect of green promotion on consumer awareness among university students in Nigeria. The paper illuminates the effect of eco-friendly marketing behaviour in shaping students' knowledge and attitude to sustainable products and behaviour from an...
Persistent link: https://www.econbiz.de/10015636348
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Leveraging AI to enhance firms' resource efficiency : ecological modernization theory and resource-based view perspectives
Zhao, Lang; Xu, Jiawei; Zhang, Baofeng; Lu, Jianjun - In: International journal of production economics 291 (2026), pp. 1-18
Persistent link: https://www.econbiz.de/10015604680
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Does spiritual leadership promote employees' green creativity? : the mediating effect of green work engagement
Abualigah, Ahmad; Badar, Kamal - In: Journal of organizational effectiveness : people and … 12 (2025) 3, pp. 756-773
Persistent link: https://www.econbiz.de/10015611618
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Leveraging the twin transition : the impact of green and digital investment on firms' performance
Marrocu, Emanuela; Paci, Raffaele; Serafini, Luca - 2025 - Prima edizione
Persistent link: https://www.econbiz.de/10015485865
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Adoption of environmental practices and firm's access to bank credit
Arca, Pasqualina; Atzeni, Gianfranco E.; Carosi, Andrea - 2025 - Prima edizione
Persistent link: https://www.econbiz.de/10015486029
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Customer trust through green corporate image, green marketing strategy, and social responsibility : a case study
Widyastuti, Sri; Said, Muhammad; Siswono, Safitri; … - In: European research studies journal : ERSJ 22 (2019) 2, pp. 83-99
Persistent link: https://www.econbiz.de/10012285936
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Customer trust through green corporate image, green marketing staretgy and social responsibility : a case study
Widyastuti, Sri; Said, Muhammad; Siswono, Safitri; … - In: European research studies journal : ERSJ 22 (2019) 3, pp. 343-359
Persistent link: https://www.econbiz.de/10012286127
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Green consumerism vs. greenwashing
Jakubczak, Anna; Gotowska, Małgorzata - In: European research studies journal : ERSJ 23 (2020) 6, pp. 167-181
Persistent link: https://www.econbiz.de/10012510230
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Innovation and environmental profiling as antecedents of corporate image : cruise ships as contribution to corporate profiling
Oklevik, Ove; Kwiatkowski, Grzegorz - In: European research studies journal : ERSJ 23 (2020) 5, pp. 234-246
Persistent link: https://www.econbiz.de/10012510692
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Environmental workplace behaviors : it takes two to tango
Szeliga-Duchnowska, Anna; Szewczyk, Mirosława - In: European research studies journal : ERSJ 23 (2020) 5, pp. 294-308
Persistent link: https://www.econbiz.de/10012510711