Purpose – The objective of this paper is to investigate if marketing and branding techniques can help establish green brands and introduce greener patterns of consumption into contemporary lifestyles in the current context where environmentally friendly products are increasingly available....

Purpose – The purpose of this study is to segment the respondents using their location, gender and age as well as their statements about environmental involvement, knowledge and attitudes as the basis for selective marketing classification. Design/methodology/approach – A URL link was sent...

Purpose – The purpose of this paper is to investigate the impact of different levels of environmental information on key consumer metrics. More specifically, it aims to evaluate environmentally benign products against those that have negative environmental impacts. Design/methodology/approach...

1: Shorting sustainability -- 2: How sustainability was made -- 3: How sustainability can be remade -- 4: Finance already flowing -- 5: Underwriting the future -- 6: Modern industrial strategies -- 7: Emerging green economies -- 8: Security of supply -- 9: Sustainable trade -- 10: Circular...

Introduction -- Foundation of green-lean-six sigma: underpinnings and context -- Evolution and interlinkages between green, lean, and six sigma strategies -- Green-lean-six sigma – an integrated approach -- Introduction.-Green-lean-six sigma for environmental sustainability -- Introduction --...

1. The Place and Role of the Technological Revolution in the Relevant Literature -- 2. The Place and Role of the Digital Revolution in the Relevant Literature -- 3. The Place and Role of the Energy and Climate Revolution in the Relevant Literature -- 4. Systematic Literature Review – a...

Chapter 1: Introduction -- Chapter 2: An Overview Of The Scientific Debate -- Chapter 3: A Classification Of The Debate -- Chapter 4: A Strategic Framework -- Chapter 5: Empirical Evidence: A Multiple-Case Study -- Chapter 6: Discussion -- Chapter 7: Conclusions.