This study used a product differentiation strategy to identify the unique attributes inherent in selected intercollegiate sports and their positions relative to underlying factors of those attributes as perceived by university students. Data were factor analyzed to recover subjects' assumptions;...

This study investigated the purchase behavior of season ticket holders for intercollegiate football games at the NCAA Division IA level within a proposed theoretical framework. Specifically, four significant factors were identified as being used in the decision-making process of whether or not...