Narrow search
Showing 1 - 10 of 57
Cover Image
Context effects in diverse-category brand environments : the influence of target product positioning and consumers' processing mind-set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2007/08) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10003724548
Cover Image
Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10007992527
Cover Image
Consumer-brand relationship quality : when and how it helps brand extensions
Kim, Kyeongheui; Park, Jongwon; Kim, Jungkeun - In: Journal of business research : JBR 67 (2014) 4, pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Cover Image
More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun; Rao, Raghunath Singh; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 48 (2011) 1, pp. 157-171
Persistent link: https://www.econbiz.de/10008858630
Cover Image
Acceptance of brand extensions : interactive influences of product category similarity, typicality of claimed benefits, and brand relationship quality
Park, Jon-won; Kim, Kyeongheui; Kim, JungKeun - 2009
Persistent link: https://www.econbiz.de/10003784843
Cover Image
Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10003201705
Cover Image
Cultural influences on brand extension judgments : opposing effects of thinking style and regulatory focus
Kim, Kyeongheui; Park, Jongwon - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 137-150
Persistent link: https://www.econbiz.de/10012016495
Cover Image
An unintended consequence of product upgrades : how upgrades can make current consumers feel left behind
Jung, Wonsuk; Peck, Joann; Palmeira, Mauricio; Kim, … - In: Journal of marketing research 59 (2022) 5, pp. 1019-1039
Persistent link: https://www.econbiz.de/10013389280
Cover Image
Priming effects on product judgments : a hemispheric interpretation
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 1, pp. 76-86
Persistent link: https://www.econbiz.de/10001098511
Cover Image
The influence of a brand name's association set size and world frequency on brand memory
Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 16 (1989) 2, pp. 197-207
Persistent link: https://www.econbiz.de/10001099795